Lecture

ADVERTISING PRACTICE AS BRAND COMMUNICATIONATION ARCHERY IN THE AGE OF A REBELLIOUS AUDIENCE

Prof. Kolade Ajilore identified the possible role of the mass media in this audience's indignation. By providing a media platform for conveying the advertising content from the marketer to the audience, he averred that the media could offer to the marketer an audience catchment containing non-legitimate consumers of the advertised brand. Read more