M.PHIL MARKETING

More About this Program

Philosophy/Objectives

Having regard to its philosophy of education on balanced and harmonious development of the whole man in his physical, social, and spiritual environment, the specific objectives of Babcock University objectives are to:

1. provide students, a high quality education in the art, science, as well as certain professional programs for students who want to study in an atmosphere of learning governed by balanced development of the whole person;

2. create a milieu that attracts students and faculty of high quality;

3. dispense quality preparation for students to assume career in the professions, in industry, in public service, in business, in the art, and so on;

4. foster critical thinking, problem-solving skills, creativity, and self-expression while striving to apply the wisdom of the past, and the discoveries of today, to the challenges of a rapidly changing world.

MASTER OF PHILOSOPHY (M.Phil.) MARKETING COURSES

COURSE CODE	COURSE TITLE	1ST SEM	2ND SEM	3RD SEM	4TH SEM
GEDS 901	GENERAL COURSES Personal and Family Wholeness	2
GEDS 902	Advanced Statistics		2
GEDS 912	Advanced Research Design		2
GEDS 911	Research Proposal Writing	2
	CORE COURSES
MKTG 901	Development of Marketing Thought & Theory	3
MKTG 921	Advanced Strategic Marketing Management	3
MKTG 922	Advanced Consumer Behavior		3
MKTG 952	Advanced Marketing Communications		3
MKTG 860	M.Phil Seminar I			3
MKTG 870	M.Phil Seminar II			3
MKTG 890	M.Phil Dissertation			(8)	8
	SPECIALISATION ELECTIVES	3	3
	TOTAL 40	13	13	6	8

NB: Candidates in consultation with the Departmental Head and PG Coordinator are to pick one specialization course each in the first and second semesters of the first year.

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Admissions Requirements

ADMISSION REQUIREMENTS

Candidates eligible for admission into M.Phil. program in Marketing of the Department of Business Administration and Marketing must satisfy the general requirements demanded by the Postgraduate studies at Babcock University. However, interested candidates should have the following:

M.Sc., (Marketing or other relevant approved degrees subject to transcript record) from Babcock University, Ilishan-Remo or from any other recognized University within and outside the country with a minimum average score of 50% or minimum CGPA of 3.00 on a 5.0 scale.

MBA or Master degree in relevant discipline obtained from Babcock University, Ilishan-Remo or from any other recognized University within and outside Nigeria with a minimum average score of 55% or minimum CGPA of 3.50. The admission requirements into the undergraduate programmes of the Department also apply.

SPECIALIZATION COURSES (3 credits per course)
See the List of Specialization Courses under PhD Marketing Programme.

Graduation Requirements
The general requirements for graduation include the following:
General Requirement Courses           - 8 Credit Units
Core Courses                              -18 Credit Units
Specialisation Courses                       - 6 Credit Units
M.Phil Dissertation                           - 8 Credit Units

TOTAL 40 Credit Units

Course Duration
Regular: Minimum of four (4) semesters and maximum of six (6) semesters.
Elongated: Minimum of five (5) semesters and maximum of seven (7) semesters

Probation
Candidate scoring less than 3.00 CGPA at the end of any semester will be placed on probation for the next semester only.
Minimum CGPA for graduation: 3.00.