Individuals eligible for admission into PhD programme in Marketing must satisfy the general requirements demanded by the College of Postgraduate Studies at Babcock University. Additionally, applicants are required to have an MSc degree in Marketing from Babcock University or from any other recognized university within and outside Nigeria, wherein they would have obtained an average of at least 60% (4.0 on a 5.0-point scale). Candidates must submit official transcripts as evidence.

Candidates with a CGPA of 3.50-3.99 on a 5.0-point scale or 55-59% in the MSc in Marketing may be admitted under conditional status to the PhD programme, provided they successfully complete a minimum of required additional 16 credits in Master’s-level coursework in Marketing at Babcock University and any other relevant area at the 60% pass level prior to commencing any coursework in the PhD programme.

Candidates with a minimum of 4.0 CGPA (on a 5.0 scale) from a cognate discipline may be considered for admission subject to prescribed remedial courses as approved by the department.

An MPhil in Marketing from Babcock University, with a minimum proficiency level of 60%, will count for the first year of the PhD programme, with the student commencing the activities of the second year of the PhD programme of studies. If the student has an MPhil in Marketing from any other institution or in any other relevant area, with a minimum proficiency level of 60%, the student will commence the first year of the PhD programme of studies.

Note: Professional experience may not be counted to waive a deficiency in the programme requirement. Furthermore, no credits from outside BU may be counted toward the PhD degree. The admission requirements into the undergraduate programmes of the Department also apply.